I turn web data into measurable outcomes.
I’m Raghavendra Karanam—a data-driven web analyst focused on technical SEO, GA4 measurement, and performance engineering. I build sites that are fast, discoverable, and instrumented for clear outcomes.
Core Focus Areas
Performance Engineering
Core Web Vitals, fast static hosting, Lighthouse optimization
GA4 Analytics
Events, conversions, funnels, dashboards, data layer
Technical SEO
Metadata, sitemap, robots, structured data, crawl hygiene
Documented Delivery
Version control, clear documentation, repeatable processes
What I work with
My toolkit
How I think about every project
I don’t just deliver websites—I document context, decisions, and outcomes so everything is transparent and repeatable.
Context First
Understand the real problem and constraints before writing a line of code.
Clear Approach
Design decisions documented with reasoning, not just implementation details.
Measurement
Every project has GA4 tracking set up before launch. Data from day one.
Verified Outcomes
Results are documented, screenshotted, and verifiable. No vague claims.
Ready to build something measurable?
Share your goal and timeline. I’ll respond with clear next steps and a recommended approach.